IVARII BRAND & DESIGN SERVICES

Clarity, authority, recognition,

built into your brand

Ivarii builds bold, battle-ready brands designed to perform visually and strategically.

Establish the strategic core of your brand, and turn your vision into a clear, powerful brand system.

• Brand Story & Essence: A detailed narrative of the brand’s origin and mission.
• Target Personas: In-depth buyer personas with demographics, challenges, and decision-drivers.
  

A complete visual system for consistency and authority, and a visual identity that is unmistakably yours.

• Logo Guidelines: Guidelines for primary, secondary, and sub-mark logos, including specific "clear space" (exclusion zones) and minimum size requirements for both print and digital.
• Detailed Typography Hierarchy: Specific typefaces for headlines, subheads, and body copy, including rules for line height, letter spacing, and accessibility standards.
• Color Systems: Full color breakdowns including HEX (web), RGB (digital), CMYK (print), and Pantone (spot colors) for exact physical reproduction.
• Custom Graphics: Iconography sets, patterns, textures, gradients, shadows, and garnishes unique to the brand. 
  

Messaging that strengthens authority and connection. Align your voice, message, and positioning.

• Voice and Tone: Explicit descriptions of personality (e.g., "authoritative but not condescending") with "Before & After" writing examples.
• Vocabulary Lists: Preferred "brand words" and a "do not use" list to prevent messaging drift.
• Key Messaging Framework: Pre-written elevator pitches, taglines, and boilerplate descriptions for various platforms.
  

A complete brand system, delivered and ready to deploy. Equip your team with the tools to execute consistently.

• Physical/Environmental Design: Guidelines for office signage and corporate vehicle wraps.
• Stationery & Collateral: Business cards, letterheads, and email signature formats.
• Packaging & Merchandise: Rules for product packaging and employee apparel.
• Digital/Web/App Design: User interface (UI) guidelines, button styles, and interactive elements.
• Asset Delivery: Digital asset management systems for downloading brand assets.
  

Branding and design built with strategy, and crafted to disrupt

A distinctive mark that captures your brand’s identity and leaves a lasting impression.

• Brand Mark: The symbol that says it all. Your brand distilled into one unforgettable mark.
• Primary & Secondary Logo: Logo variations built to flex across any size - from websites to t-shirts to billboards.
• Sub-marks & Monograms: Tiny but mighty - optimized marks that look good anywhere your brand goes. Includes icons for social media, QR-codes, or favicons.
• Logo Guidelines: Guidelines for primary, secondary, and sub-mark logos, including specific "clear space" (exclusion zones) and minimum size requirements for both print and digital.
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